CINNO Research today released a report, January 2023 China market sales of folding screen phones grew 54% year-on-year, 57% year-on-year and continued double growth. Previously, sales of folding screen phones in China reached 2.83 million units in 2022, a significant increase of 144.4% year-on-year.
Market share, January 2023, OPPO with a 30% share of the domestic market No. 1, up 22.1 percentage points, Top7 brand market share rose the most, mainly benefiting from OPPO Find N2, OPPO Find N2 Flip strong market performance, its folding phone penetration rate increased to nearly 4%, up 3 percentage points; Huawei market share of 25.7%, down 33.2 percentage points.
Huawei’s market share reached 25.7%, down 33.2 percentage points year-on-year, with the continued expansion of the domestic folding phone market size, more and more new products launched, Huawei folding phone dominant situation was broken, and gradually formed a “tripod” market pattern; Samsung market share of 23.2%, a slight decline of 33.2 percentage points year-on-year.
Samsung’s market share of 23.2%, down slightly by 0.5 percentage points year-on-year, relying on its tactics of the sea of machines in the Chinese market, market share is stable.
Honor’s market share was 12.8%, up 9.8 percentage points year-on-year, with its new generation of folding models, Magic Vs, performing significantly better than its predecessor.
Xiaomi / Vivo market share is 4.8% / 2.7% respectively.
In terms of folding screen forms, in January 2023, China’s folding phone sales in the vertical folding form accounted for 42%, a year-on-year increase of 2 percentage points.
In terms of price, the sales volume of products above 15,000 CNY in China’s folding phone market accounted for 12%, a sharp drop of 26 percentage points year-on-year; The 12% in the same period dropped to 7%; the proportion of sales in the price range of 5000-9999 CNY increased by 31 percentage points year-on-year, exceeding 80%, to 81%.
