“We will strive to be second in the hybrid market by the end of the year.” This is the confidence expressed by Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, in an exclusive interview. On the evening of April 18, Chery Fulwin T9 120km version started pre-sale. The pre-sale price range is 159,900-199,900 RMB. At the same time, the official has also launched a crowdfunding policy. If the target is met, the final price is expected to be further reduced.
Li Xueyong said in the communication that Fulwin T9’s future goal is to sell more than 10,000 units per month. In the future, Chery’s overall hybrid model sales volume hopes to reach more than 30,000 units per month, and sprint to the annual sales volume of 200,000 units. After this pre-sale, the 120km model is expected to be launched in the second quarter, while the 3-speed DHT and 200km range versions are expected to be launched in July-August. According to Li Xueyong, Fulwin A8 is expected to exceed 3,000 units this month and 5,000 units in May after its launch. Although BYD is indeed very strong in the hybrid field, Chery is still confident to launch an impact.
In order to better support and deploy hybrid products, Chery will make further efforts in channels. Among them, CD-M hybrid models such as Tiggo 9 and Discovery 06 will be sold through Chery’s existing 1,000 channels. Fulwin products will have a separate network. Currently, Fulwin has 400 dealers and will reach 500-550 in the future. These more than 1,500 dealers will be a powerful starting point for Chery to develop the hybrid market.
At present, many brands under Chery Group are involved in new energy products. From the perspective of different brands, in the future, Chery’s parent brand will show a calm, down-to-earth and family-oriented image. Fulwin is a technology that is young and fashionable, and caters to younger users. The main price range of Fulwin Future is between 100,000 and 250,000 RMB. At the same time, it will deploy hybrid, extended range + pure electric power, and it is found that there will be 11 models in 2025. Sterra is positioned at more than 200,000 RMB, while iCAR is trendy and fun. Each of Chery’s brands has its own characteristics.
Regarding the future market, Li Xueyong gave his own judgment: the future market will have a “433” structure, of which hybrids will account for 40%, pure electric vehicles will account for 30%, and fuel vehicles will account for 30%. For Chery’s development, it will integrate different types of products and will not give up any power type. Domestic products and layout planning will be promoted in accordance with the “433” ratio, while overseas markets will be promoted gradually, with hybrid reserves as the main force and subsequent comprehensive and balanced development.
The current market competition is under great pressure. Chery Fulwin stated at the press conference that it will roll up, redefine luxury, and be responsible to users, the industry and customers. “The core of competition lies in the technology platform. Without technology, it is difficult to have a future.” Li Xueyong also said that he would learn different characteristics from different companies, such as different companies having different strengths in product definition, user operations and traffic thinking. .
