Market research firm Canalys today announced the first quarter of 2023 global personal smart audio equipment (Note: such as TWS true wireless headphones, head-mounted noise-cancelling headphones, etc.) shipments report.
▲ Picture source Canalys WeChat public account
The report shows that global personal smart audio device shipments fell to 86.72 million units in the first quarter of 2023, a year-on-year decrease of 15%. Among them, the shipment of TWS true wireless headsets fell to 61.58 million units, a simultaneous decrease of 10%.
▲ Picture source Canalys WeChat public account
▲ Picture source Canalys WeChat public account
▲ Picture source Canalys WeChat public account
▲ Picture source Canalys WeChat public account
▲ Picture source Canalys WeChat public account
The report also shows:
In the first quarter of 2023, Apple's (including Beats) market share will shrink to 29%, and its shipments will drop by 19%, but it still ranks first in market share;
Samsung ranked second in market share, with a 22% drop in YoY shipments;
Xiaomi’s market share ranks first, with a year-on-year decline in shipments of 31%;
Although the TWS shipments of India’s local manufacturer boAt increased by 30% year-on-year, it was more due to the fact that compared with last year’s TWS shipment base, this year’s shipments were caused by the change in demand for wireless neck-mounted products to TWS, and boAt still maintained a growth rate of 4%. Ranked fourth in market share;
OPPO (including OnePlus) ranked fifth, with a 38% year-on-year increase in shipments, mainly due to the active launch of its OPPO brand in China, and its efforts to cultivate its entry-level and mid-range series products helped it achieve year-on-year growth.