Most Viewed Content:

Benelli Tornado 552R Bike launched, priced at 32,800 CNY

The Benelli Tornado 552R motorcycle was recently launched, priced...

OpenAI Launched Assistants API, Allowing Developers to Customize AI Assistants with One Click

At today's OpenAI's first developer conference, OpenAI launched the...

Microsoft working on new features for Win11 / Win12: smart notifications, depth-of-field effects

According to the source Albacore (@thebookisclosed), Microsoft is preparing...

Can a $3,000 Apple MR headset open up new markets? Employees have something to say

Apple’s upcoming mixed reality headset (MR) has sparked concern among some employees within the company who are skeptical about the device’s price, practicality and market prospects, according to the New York Times.

A mixed reality headset is a technology that combines augmented reality (AR) and virtual reality (VR) to allow users to interact with the real world in a virtual environment. Apple has been secretly developing this device, which is scheduled to be announced in June of this year.

According to eight current and former Apple employees, initial enthusiasm for the device has turned to skepticism, which is unprecedented when it comes to new products from Apple. Compared to previous products, the headset seems to lack clear goals and needs, unlike the iPod and iPhone, which address users’ pain points, and the $3,000 (currently about 20,610 CNY) price tag is too high.

Even some Apple executives have expressed doubts about the device’s future, with some employees reportedly leaving the project because they were unimpressed with the device’s potential and some being fired for slow progress on certain features of the device, including Siri.

Apple showed a video of the headset to its top 100 executives at a corporate meeting five years ago, produced by design director Jonathan Ive, according to the report. The video showed a man wearing an augmented reality headset calling his wife in San Francisco from a London cab, sharing the view of London through his eyes.

The New York Times also reiterated previous reports that the headset would feature a carbon fiber frame, a waist-worn battery, an external camera, two 4K displays, prescription lenses for glasses wearers and a “reality tuner” that would increase or decrease the live video feed of the surroundings.

Apple has positioned the device’s primary application as “co-existence (copresence),” which allows users to communicate via video conferencing and avatars. The device will also offer custom HDTV content from Hollywood filmmakers such as Jon Favreau. While there are similarities to Meta’s headset and “metaverse,” Apple is expected to position the device as something different from its existing products.

The device will also provide artists, designers and engineers with tools that allow them to draw and edit images in three dimensions. There are also applications that allow users to edit virtual reality videos with gestures. As a result, the device is expected to appeal more to businesses and design firms than to the average consumer. Some employees have even speculated that Apple may again delay the release of the headset, even though production of the device has already begun.

Latest

Lincoln Z/Adventurer hybrid interior debuts, to launch on March 6th

The new Lincoln Adventurer and Lincoln Z gasoline-electric hybrid...

Stellantis recalls over 350,000 vehicles of Jeep Grand Cherokee and RAM Promaster models

Recently, we learned from foreign media that Stellantis Group...

Annual revenue of Volkswagen Group increased by 15% to 322.3 billion euros

We learned from the Volkswagen Group official that the...

McLaren to launch new supercar by the end of the year equipped with V8 hybrid system

Recently, foreign media reported information about the successor model...

Newsletter

Don't miss

Lincoln Z/Adventurer hybrid interior debuts, to launch on March 6th

The new Lincoln Adventurer and Lincoln Z gasoline-electric hybrid...

Stellantis recalls over 350,000 vehicles of Jeep Grand Cherokee and RAM Promaster models

Recently, we learned from foreign media that Stellantis Group...

Annual revenue of Volkswagen Group increased by 15% to 322.3 billion euros

We learned from the Volkswagen Group official that the...

McLaren to launch new supercar by the end of the year equipped with V8 hybrid system

Recently, foreign media reported information about the successor model...

Leapmotor is expected to launch compact car C16 at Beijing Auto Show

Recently, in a media interview after the Leapmotor launch...
Stephen Cruise
Stephen Cruisehttps://www.techgoing.com
Stephen Cruise is a senior editor covering latest smartphones, EVs, PC gaming, console, and tech with 11 years of experience.

Tesla’s Cybertruck electric pickup sold at auction for $244,000

A Tesla Cybertruck was recently sold at an online auction for US$244,000 (Note: currently about 1.759 million RMB), which is more than twice its...

Real photos of Meizu 21 Pro exposed, priced more than 5000 RMB

Li Nan, former senior vice president of Meizu, released real-life photos of Meizu 21 Pro today, revealing that it was originally planned to be...

2023 U.S. iPhone User Portrait: Android Switchers Favor iPhone 14 / Plus the Most

Market research organization CIRP recently released a report that the appeal of Apple iPhones to Android users in the US market has begun to...