According to the Financial Associated Press, the reporter learned from BYD officials that its high-end brand is tentatively scheduled to be officially released in the first quarter of 2023.
In addition, BYD registered and established Shenzhen Yangwang Automobile Sales Co., Ltd. in Nanshan District, Shenzhen on November 7, which is 100% owned by BYD Industrial Company. Its business scope includes new energy vehicle sales, new energy vehicle electrical accessories sales, plug-in Sales of special engines for hybrid electric vehicles and sales of charging piles, etc.
BYD will release a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan. The relevant person in charge of BYD responded to the China Securities Journal: “The high-end brand is tentatively scheduled to be released at the end of this year, and the first hardcore off-road model will be unveiled at the same time, with a price of more than 1 million yuan.”
In addition, the relevant person in charge confirmed that the brand, product, sales service network, operation and other aspects are a new and independent team. As for the naming of the high-end brand BYD, it is reported that after several rounds of discussions, the name “Starry Sky” is now more inclined.
Weibo blogger @penghaoliuhaopeng also previously exposed a road test spy photo of a new BYD sports car. The photographer said that the spy photos of this sports car were taken in the BYD park. The appearance of the camouflage sticker package is very strict, and the body is very low compared to Qin on the side.