According to foreign media Automotive News Europe, BMW Group production director Milan Nedeljkovic recently said that stronger-than-expected demand for electric vehicles in the European market will help offset the negative impact of declining orders from China – the BMW Group’s largest market.
Since the beginning of this year, Tesla Motors has cut prices to varying degrees in many places around the world, intending to make way for the new Model 3 and other models. But the chief doesn’t plan to follow in Tesla’s footsteps, claiming that BMW “does not intend to lower the price of electric vehicles.”
Milan Nedeljkovic pointed out that orders for BMW’s new cars in the Chinese market are decreasing, but demand in the US market is increasing, which is “in line with previous expectations.” At the same time, in the European market, with the popularization of electric vehicles, the order volume is also rising, while the demand for fuel vehicles remains flat.
The BMW Group has said that this year, the brand’s expected deliveries of electric vehicles will account for 15% of the total deliveries, and by 2030, the proportion of electric vehicle deliveries will reach 50% of the total.
It was previously reported that BMW’s largest European production plant in Dingolfing, Germany, has begun production of the electric i5 model. The first i5 rolled off the assembly line on July 22. The car is supervised by Milan Nedeljković, a member of the BMW Management Committee. The Dingolfing factory rolled off 280,000 cars last year, and this year, with the production of the i5, is expected to be well over 300,000.
BMW officially launched the electric version of the i5 in late May this year, and hopes that “this series of models can write a new chapter in the electric age.”
