BMW said that although sales of electric vehicles have declined due to weak global demand, at the same time, its 7 Series sedan, X7 full-size SUV and Rolls-Royce Specter and other high-end electric vehicles will drive the company’s profit growth this year.
According to Bloomberg, BMW CEO Oliver Zipse said in an interview that the company believes that sales in major regions such as North America, China and Europe will increase slightly this year, and is quite optimistic about the high-end pure electric vehicle market.
Oliver Zipse said that in 2023, BMW’s pure electric model deliveries will account for about 15% of its total deliveries, and the company’s goal is to achieve sales of 500,000 electric vehicles this year through its 15 pure electric models.
Note: Currently, the BMW brand has launched i3, iX3, iX1, i5, i7 and other electric vehicles. Based on the above information, BMW is expected to launch a pure electric full-size SUV – iX7 this year.
BMW Chief Financial Officer Walter Myrtle said that with the new Neue Klasse platform, the company aims to reduce battery costs to half of the current level and increase cruising range by 30%.
In 2023, the BMW Group delivered a total of 375,716 purely electric vehicles to customers (2022: 215,752 vehicles / +74.1%), accounting for around 15% of total sales.
According to blogger “Electric Shopkeeper”, in an online interview after the release of BMW’s new generation X concept car, BMW Group Chairman Oliver Zipse repeatedly talked about issues related to BMW’s electrification road. Oliver Zipse mentioned that the overall sales volume of BMW Group’s electric models in 2023 has exceeded 100,000, and 11 pure electric models will continue to be launched in 2024.
Oliver Zipse also revealed that many of the designs and concepts on the concept car launched today will be simultaneously applied to a variety of new cars, including pure electric and fuel vehicles.
