Bentley Motors recently announced its global financial results for 2023: operating income reached 2.938 billion euros (Note: currently about 23.034 billion RMB), a year-on-year decrease of 13%; operating profit was 5.89 billion euros (currently approximately 4.618 billion RMB), a year-on-year decrease of 17%.
▲ Bentley’s performance in the past five years
Adrian Hallmark, chairman and chief executive of Bentley Motors, said: “As market conditions continue to be uncertain over the coming year, we will adjust our business model to ensure we remain balanced and ready to adapt to demand. increase or decrease. We will further strengthen our focus on value rather than quantity and look forward to holding a large product launch in the second half of 2024.”
Judging from sales data, Bentley sold a total of 13,560 units globally in 2023, a year-on-year decrease of 11%. Among them, the Bentayga is the best-selling model of the Bentley brand, accounting for 44% of the total sales of Bentley cars; the Continental GT and the Continental GT Convertible account for 31% of the total sales of Bentley cars; and the Bentley Flying Spur accounts for 25% of the total sales.
Bentley said that despite challenging conditions in key regions around the world, the Americas maintained its position as the world’s largest sales market.
According to its previously released data, sales in the Chinese market (including Hong Kong and Macau) were 3,006 units, a year-on-year decrease of 18%, and it remains Bentley’s second largest market.
