Beats and fragment design have once again joined forces to launch two limited edition Beats Fit Pro, which will go on sale on Friday, July 7. The headphones feature a minimalist design, with Fragment’s classic double lightning bolt logo etched on the white earbuds, the black earbuds and inside the two charging cases. The “FRGMT” branding is stamped in black and white on the exterior of the opposite-coloured charging case.
I’m very excited to be working with Beats on this third product,” said Hiroshi Fujiwara. The headphones themselves are already sporty, and incorporating the classic design takes it to the next level.”
To strengthen the impact of the collaboration, the American tennis player Frances Tiafoe (Frances Tiafoe) was invited to star in a black-and-white themed promotional film, paying tribute to the fashionable design.
The third co-branded collaboration between the two brands, following the launch of Beats Flex and Powerbeats Pro in 2021. beats and fragment first collaborated on a futuristic chrome collection in 2014, and have since collaborated on other products and projects, including the custom BeatsX and Beats and Fragment first collaborated on a futuristic chrome collection in 2014 and have since collaborated on other products and projects, including the custom BeatsX and “the VINYL” record store.
The collaborative headphones will be available for pre-order on Friday, July 7 from 10:00 a.m. to 12:00 p.m. in the Beats Limited Time Store WeChat app, priced at RMB 1,699 in China.
