The market research agency PerfectRec found that the word-of-mouth of the iPhone 14 series has declined significantly based on the evaluations generated by 600,000 users of the iPhone 14 and other iPhone models.
Successive iPhone word-of-mouth satisfaction data
The report counts the iPhone models released by Apple from 2011 to 2022, and based on user reviews, counts the proportion of five-star praise.
The basic iPhone model was the best seller, and word-of-mouth satisfaction rose from 65% to 80% (iPhone 13) during this period, while the iPhone 14 model dropped 8 percentage points, giving five-star praise to 72%.
The only other drop over the past 12 years was from the iPhone 4 to 5, a 4 percent drop.
In the user’s evaluation of the iPhone 14 Pro model, 76% of people gave five-star praise, but compared with the iPhone 13 Pro (84%), it dropped by 8 percentage points.
The word-of-mouth satisfaction of the iPhone 14 Pro Max is 80%, which is a drop of 6 percentage points compared to the iPhone 13 Pro Max (86%).
