According to China Taiwan’s “Economic Daily News”, ASUS today and Intel announced the formal signing of the agreement, ASUS will produce, sell and support Intel’s 10th to 13th generation NUC system product line, and the design and development of the future NUC system.
Yuja Hsu, ASUS senior vice president, and co-general manager of the Open Platform Business Group and Smart IoT Business Group, pointed out that ASUS’ newly established NUC business unit team currently consists of about 150 to 160 people, and will continue to expand in the future to improve design capabilities, product diversity, product quality, and sustainability.
Intel NUC’s main customer types include gaming, commercial and industrial embedded 3 kinds, for example, Japan and Northern Europe market preference for small, good-performance equipment, the existing Intel NUC has provided a series of gaming products.
He also stressed that Intel NUC is not exclusively authorized by ASUS, the future of whether to authorize other manufacturers will be decided by Intel.
It is said that ASUS NUC has been quoted to customers since early September, and is currently receiving orders one after another to arrange delivery. In the conversion process, some customers’ products are still being validated, in order to allow the validation system to have continuity, ASUS is still selling some Intel NUC products and began production and sales of ASUS NUC products, the transition period is expected to last at least one quarter, the latest to the beginning of next year to complete.
Intel’s NUCs are typically bare-metal systems, meaning that they don’t have the necessary components such as memory, storage, and an operating system. Users can customize their NUCs to meet their specific needs by adding their favourite components, and NUC kits usually include a motherboard, CPU, and integrated graphics. Intel’s recent releases include the NUC 13 Rugged “Bravo Canyon,” the commercial NUC 13 PRO “Arena Canyon,” and the Intel NUC 13 Pro “Arena Canyon. Intel’s recent releases include the NUC 13 Rugged “Bravo Canyon,” the commercial NUC 13 PRO “Arena Canyon,” and the NUC 13 Extreme “Raptor Canyon,” which is more of a full gaming PC than a miniaturized design.
Some analysts believe that Intel’s abandonment of the NUC business may be related to the competitive pressure it faces in the processor market. With companies like AMD and Apple introducing more advanced and efficient chips, Intel may need to refocus its strategy to maintain its leadership in computing.
