According to the latest report from Counterpoint Research, the sales performance of Apple’s iPhone 15 series 17 days after its release in China was worse than last year’s iPhone 14, with a year-on-year decrease of 4.5%. On the contrary, demand for all models in the US market was strong.
▲Image source Counterpoint
It is learned from the report that in comparison with the sales volume of the iPhone 14 series in the Chinese market in the first 17 days, the iPhone 15 Pro Max fell by 14% year-on-year, the iPhone 15 Pro fell by 11% year-on-year, and the iPhone 15 fell by 8% year-on-year. Due to the late release of last year’s iPhone 14 Plus, there is currently no comparison data for the Plus model.
Mengmeng Zhang, senior analyst at Counterpoint, said: “The iPhone 15 series’ overall data performance in China was poor, reflecting the overall decline in consumer spending. But the shortened pre-holiday consumption time, coupled with the Pro Max supply mismatch (consumers don’t like blue models), may defer some demand to the fourth quarter.”
▲ Picture source Apple official website
In contrast, preliminary data from the U.S. market shows iPhone 15 sales in the first nine days of sales showing double-digit overall sales growth, with solid demand for basic and Pro (especially Pro Max) models.
Jeff Fieldhack, director of North American research, said: “Sales of new iPhones have now performed well in the United States for two consecutive weekends. The overall response to the iPhone 15 series has been good, and we expect iPhone 11 and iPhone 12 users to become the main replacement group. Of course, we said “It’s just a matter of sales in the first few weeks, but it’s a positive sign that could mitigate the negative impact of Apple’s China market data.”
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