The official introduction video of Apple’s Vision Pro mixed reality headset on YouTube has attracted 50 million views within 9 days of its launch, which shows how much attention the product has received from users.
According to some users on Twitter, Apple placed ads for Vision Pro’s intro video to increase its exposure and click-through rate, and Apple has done similar campaigns for other products in the past. One user said that Vision Pro’s introductory video appeared on his recommendation list several times. Considering that many critics consider the headset to be a revolutionary product, it makes sense that Apple would place ads.
Vision Pro won’t be available to the consumer market anytime soon, not until 2024, which means that even with 50 million views, Apple won’t be able to turn them into immediate sales. As previously reported, Sony, the supplier of the micro OLED panel used in the Vision Pro, can only provide 900,000 panels per year, meaning Apple can only produce up to 450,000 Vision Pros per year, but how many users will buy the headset, which costs $3,499 (currently about RMB 25,053), is still The number is unknown.
Apparently, Apple needs to lower the price of Vision Pro to attract more consumers to buy it. Previously Bloomberg reported that Apple is also developing a cheaper mixed-reality headset, but it is not expected to be launched until 2025. So it will take a few years for Apple to realize its long-term plans for the Vision Pro.