Based on official reports released over the past three years, Apple’s App Store has rejected 958,000 applications over the three-year period from 2020 to 2022 due to privacy violations, according to Atlas.
The report summarized the main data as follows:
- Apple is increasingly concerned about user privacy violations, with the number of developer app applications rejected because of the issue escalating from 215,000 in 2020 to 400,000 in 2022.
- Apple has blocked more than $5.09 billion in potentially fraudulent payments since 2020.
- Apple deployed App review guidelines, privacy labels and App tracking transparency features to help with user privacy.
- Apple added app tracking transparency feature requirements to the App Store in 2021, leaving it up to the user to decide if they can be tracked.
- Another privacy-related feature is email address blocking, which makes it difficult for third parties to connect a user’s web activity between services.