Apple has been forced to significantly lower its production forecast for the Vision Pro, a mixed-reality headset.
Apple is preparing to produce fewer than 400,000 Vision Pro units in 2024, the sources said, after the company hoped to ship 1 million units by the time it launches in 2024.
Design complexity and production difficulties were the reason for the lowered target, and plans for a cheaper version had to be delayed, according to multiple people with direct knowledge of the device’s manufacturing process.
Released last month after seven years in development, the Vision Pro has been hailed as the most significant product launch since the iPhone. Apple has said the $3,500 headset won’t be available until early next year, a long way from its June 5 launch date.
Analysts believe this has more to do with supply chain issues than giving developers time to create apps for the Vision Pro.
Industry insiders, including Isaiah Research analyst Eddie Han, believe the low production expectations reflect Apple’s lack of confidence in large-scale production.
