Ross Young, CEO of the screen supply chain consulting company DSCC, revealed earlier this month that the shipment of screen components for Apple’s iPhone 14 Plus dropped almost to zero in December last year and January this year to zero.
This shows that Apple has “acknowledged” the failure of the iPhone 14 Plus to some extent, by adjusting shipments to supply the iPhone 14 Pro models. But this does not mean that Apple has given up on saving the iPhone 14 Plus. Recently, it launched a promotional video called “The Hunt”, which highlights the long battery life of the iPhone 14 Plus.
Apple released a new video on its official YouTube channel in Canada, featuring former NHL stars P.K. Subban and Joe Thornton. In the video, the two search for Subban’s missing tooth on an empty outdoor hockey rink.
They used the iPhone’s flashlight for the lengthy search. Apple advertised the excellent battery life of the iPhone 14 Plus in the video description and translated it as follows: “The iPhone 14 Plus has the best battery life, and it can meet your needs when you need to find something.” Also reads “Relax, it’s iPhone!” (Relax! You’re holding an iPhone).
