According to Taiwan’s “Digital Times” report, people in the supply chain have recently reported that Apple intends to develop a lower-priced MacBook series, so as to compete with Chromebook for the education market.
The news was confirmed by other people in the supply chain, and Apple is indeed developing this series of products, “just according to the current progress, there will be more information after the second half of 2024 at the earliest.”
Taiwanese media said that Apple’s low-priced MacBook may create a new product line to differentiate it from the existing MacBook Air and Pro. The appearance is still made of metal, but the material is different. The unit cost of components is lower and the price is more affordable.
Apple is expected to resurrect the 12-inch MacBook that was eliminated before, but the 12-inch MacBook designed by Jonathan in 2015 is positioned higher than the MacBook Air at that time. Yuan, and the MacBook Air at that time was still an early model without replacing the Retina screen. The starting price of the 2014 model was 6,988 yuan.
▲ The 2015 Apple MacBook 12-inch emphasizes “extreme thinness and lightness” and is positioned above the MacBook Air
▲ The 2015 Apple MacBook 12-inch emphasizes “extreme thinness and lightness” and is positioned above the MacBook Air
If Apple plans to revive the 12-inch MacBook at the moment, it is expected that the product itself will not focus on “extremely thin and light” like the 2015 MacBook, and its positioning should be closer to the popular “Xiaobai” model launched by Apple in 2006-2010.
▲ Apple launched the MacBook “Xiaobai” in 2006 to replace the previous iBook product line
