Bloomberg’s Mark Gurman said in a new article that Apple will not continue to establish the role of chief product design officer after Evans Hankey left a few months ago.
Evans Hankey on the left, Alan Dye on the right
The report notes that Apple’s product design team will be brought directly under Jeff Williams, Apple’s director of operations, in what is undoubtedly a major internal shake-up for the company.
Apple management believes that this move will allow key product designers to gain greater control, but some employees are very unhappy about it. Alan Dye will continue to lead Apple’s software design team, the report added.
An Apple spokesperson released a statement in October last year that Evans Hankey would be leaving the company.
The position of chief product design officer was designed by Apple specifically for Jony Ive, but after he left in 2019, his successor was Evans Hankey. And now after Hankey also left, Apple plans to cancel this position.
It’s unclear if this is due to the departure of Jony Ive, after which Apple reoriented its products to place more emphasis on functionality than design.
For example, Apple brought back ports like MagSafe, HDMI and SD card reader on the high-end MacBook Pro, and returned to a more traditional trackpad and layout on the Siri Remote for some Apple TVs.