In the recently announced Power On program, Bloomberg’s Mark Gurman said that Apple may re-use the Reality brand in some countries, such as China where there is a Vision Pro trademark dispute.
▲ The source of the picture is Apple’s official website, the same below
Shortly before the official announcement of the Apple Vision Pro, it was predicted that Apple’s first headset would launch under the “Reality Pro” moniker. Last August, Mark Gurman said the trade names “Reality Pro,” “Reality One,” and “Reality Processor” were registered by a shell company called “Immersive Health Solutions LLC.”
Mark Gurman has confirmed that the trademark rights to “Reality” have now been transferred to Apple, suggesting that Apple is considering adopting the “Reality” brand for its highly anticipated headsets. If the company hadn’t considered the possibility of using the name, it wouldn’t have gone to the trouble of secretly registering a trademark in dozens of countries.
More importantly, although Apple finally decided to name the first headset product “Vision Pro”, this may lead to trademark disputes in some countries.
According to previous reports, Huawei successfully applied for the Vision Pro trademark as early as May 16, 2019. The exclusive right to use the trademark lasts for 10 years, from November 28, 2021 to November 27, 2031. day. The trademark belongs to International Classification 9, covering a variety of goods and services such as LCD TVs, head-mounted virtual reality devices, and radio equipment, which means that Apple’s use of the name “Vision Pro” in China may be suspected of violating Huawei’s trademark rights.
It is found that the Vision Pro trademark applied by Apple is currently in the state of “waiting for substantive review”.