According to a report released by Consumer Intelligence Research Partners (CIRP) on Wednesday, U.S. male users prefer the iPhone Pro model, while U.S. female users prefer the iPhone Plus model
The report, Men Are iPhone Pro, Women Are iPhone Plus, was written by experts Michael Levin and Josh Lowitz of the agency.
The report that 41% of U.S. men bought an iPhone 13 Pro / Pro Max or 14 Pro / Pro Max in 2022, compared to 33% of women.
The report notes that 12% of female customers bought an iPhone 14 or 14 Plus, compared to 8% of male customers. For the oldest older models, 11 percent of female customers purchased an older iPhone 11, compared to 7 percent of male customers.
