Apple launched the mixed reality headset Apple Vision Pro in June this year, and the industry has been exploring what the killer application of this type of device is. Some analysts believe that Apple showed a preview of this killer app at the iPhone 15 launch event on Tuesday.
According to Apple, the iPhone 15 Pro’s camera is capable of capturing “spatial video” using the ultra-wide and main cameras and playing it on the Vision Pro headset. This will allow people to record immersive 3D videos, making Vision Pro wearers feel like they are right there where the video was captured.
At the Vision Pro launch conference, Greg Joswiak, Apple’s senior vice president of worldwide marketing, said that consumers will be able to relive memories in a “magical way” with “Apple Vision Pro.” “Spatial videos make you feel like you’re back in the moment,” Joswiak said. “You can also share these spatial videos with anyone who has an Apple Vision Pro so they feel like they’re there.”
This feature of the iPhone 15 Pro has been overlooked by most, but some analysts have taken notice. Gene Munster, managing partner of Deepwater Asset Management, said in a blog post, “This is the first killer feature on Vision Pro and it will change the way people recall memories. way, I believe spatial video is very good and it will drive sales of the $3,500 (currently about RMB 25,480) Vision Pro.
Munster said that sharing space video will be a huge improvement over sharing traditional smartphone video. “The improvement from current video to space video is as big as the improvement from still photos to video a hundred years ago.”
TD Cowen analyst Krish Sankar said in a note to clients that spatial video capture will add value to the Vision Pro platform. “This is important to create ecosystem value and enhances the usefulness of the device when it launches in early 2024,” he said.
However, since the distance between the main camera and the ultra-wide-angle camera of the iPhone 15 Pro is very close (much smaller than the human interpupillary distance), it is still unclear how Apple uses these two cameras to achieve spatial video shooting. It is also unknown what the space video captured by the camera is like.
The spatial video feature on the iPhone 15 Pro will be launched later this year. The new phone will be released on September 22. At an event this week, Apple CEO Tim Cook said that Vision Pro It will be released early next year as planned.
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