August 18, Wedbush Securities analyst Dan Ives recently said that the price of the iPhone 14 Pro series models “could” go up by $100 compared to the iPhone 13 Pro models.
Dan Ives further stated in a study, “While the standard iPhone price will remain the same, we think the iPhone 14 Pro / Pro Max price could go up $100 due to higher component prices and the new features added to this version.”
Last week, analyst Ming-Chi Kuo said that iPhone 14 Pro models will “increase in price,” suggesting that they will be more expensive than iPhone 13 Pro models. Kuo didn’t reveal exact pricing, but he did say that the entire iPhone 14 lineup, including the standard model, will cost about 15 percent more on average overall.
In the U.S., the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1099. Dan Ives said the price increase is due in part to higher component prices and the addition of new features/functionality.
The iPhone 14 Pro model has a new “pill + single punch” screen to replace the bangs notch screen, a faster A16 chip, faster memory, an upgraded 48-megapixel rear camera, support for 8K video recording, and an AOD screen display that shows the time and date. New lock screen widget and new status bar battery percentage icon for iOS 16.
The iPhone 14 Pro could start with 256GB of storage, which could help soften the blow of higher prices, but one analyst thinks a 128GB start is still a possibility.
According to Bloomberg’s Mark Gurman, Apple plans to hold its first fall launch event on Wednesday, Sept. 7 (expected early Sept. 8 BST). The event will focus on the launch of the iPhone 14 series models and the Apple Watch Series 8.
