Before Apple’s fall launch event, analysts and research institutions generally expected that the Pro version of the iPhone 14 series launched by Apple this year would have significant hardware upgrades but also a higher price, expected to rise by $100 compared to the iPhone 13 Pro series.
In the early hours of this morning’s fall launch, Apple iPhone 14 Pro and iPhone 14 Pro Max, indeed, as expected, exclusive A16 bionic chip and 48-megapixel camera, but also no longer bangs screen design, but unexpectedly, the upgrade is obvious iPhone 14 Pro series, did not increase the price, is still RMB 999 and $ 1099 Starting from $999 and $1099, the starting price in the domestic market is RMB 7999 and RMB 8999 respectively.
Although the price of the iPhone 14 Pro series did not increase, due to the obvious upgrade of these two, it is expected to have greater sales, which in turn will push up the average price of the iPhone 14 series.
In addition, in the new iPhone 14 Plus in the iPhone 14 series, the screen size increased to 6.7 inches, although the hardware configuration is not significantly upgraded from the previous generation, the starting price of $899, is higher than the mini version in the iPhone 13 series, will also push up the average selling price of the iPhone 14 series.
For the average price of the iPhone 14 series, analyst Ming-Chi Kuo, who has a high degree of accuracy in Apple’s product predictions, had expected a rise of about 15 percent over the iPhone 13 to $1,000-$1,050, though at the time he was arguing that the higher price and larger shipment share of the Pro series pushed up the average price.
Although the price of the iPhone 14 Pro Series has not increased as Guo Ming-Chi expected, the upgrade is clearly likely to result in greater shipments, and the expectation of a greater share of shipments is expected to become a reality, pushing up the average selling price of iPhone 14 to some extent.