According to analyst Ming-Chi Kuo broke the news, Apple iPhone 14 Pro camera costs rose significantly, so Apple is likely to increase the iPhone 14 Pro price. It is reported that the iPhone 14 Pro in addition to the main camera upgraded to 48 megapixels, but also upgraded ultra-wide angle lens, suppliers such as Sony, Minebea, Dailigang and LG.
Among them, Sony provides CIS sensors, the cost went up 70%, Dali Light and Minebea provide VCM voice coil motor, the cost went up 45%, LG is responsible for camera module packaging, the cost went up 40%, which makes the whole camera hardware cost rose greatly.
This also explains that Apple may choose to raise the price of iPhone 14 Pro by $100, taking into account the iPhone 13 Pro China version debut price of 7999 yuan, thus speculating that the iPhone 14 Pro China version pricing is expected to exceed 8000 yuan.
As for other configurations, iPhone 14 Pro features a 6.1-inch exclamation point screen, supports 3D face recognition, is equipped with Apple’s A16 chip, and is expected to support 30W wired fast charging.
In addition to the iPhone 14 Pro, this time Apple will also launch iPhone 14, iPhone 14 Max and iPhone 14 Pro Max models.
The new products will be released on September 8 at 1:00 a.m. Beijing time, and this time Apple still uses the online launch format to meet with consumers.