More than a month has passed since the launch of the iPhone 14 series, and the last iPhone 14 Plus launched a few days ago. At the time of its release, the iPhone 14 Pro series attracted huge attention and sales were hot with heavy upgrades such as the new Spirit Island and 48 megapixels, but it has cooled off significantly in a month’s time.
The iPhone 14 has recently seen a higher drop on e-commerce platforms, with the 14 dropping by around 600, the 14 Plus by around 800, and the Pro version also dropping slightly.
According to professional analysis, compared to the iPhone 12 and iPhone 13 series in the previous two years, which had no price drop action for almost 1 month after release, this is the fastest price drop for an iPhone phone since its release.
The latest market research report from CounterPoint Research also revealed that the iPhone 14 launch has seen the used/refurbished iPhone 13 series market tighten up, with the average price increasing by 11%, especially for the older Pro models, which are in very strong demand.
All things considered, the iPhone 14 series has really underperformed this year, failing to impress too many users, but the price has dissuaded a lot of people.
At the same time, consumers are buying more and more sensibly, no longer going to shell out real money just because of a new model or a simple new feature.
Instead of blindly believing in Apple, they are choosing according to their needs, and this is a major reason why the iPhone 13 Pro has been revitalised.
