According to the latest information shared by Ming-Chi Kuo, Apple will further differentiate between the “Pro” and “Non-Pro” models in the iPhone 15 series next year. Mr. Kuo believes the difference will drive up sales of the “Pro” models.
In a tweet, Mr. Kuo said, “Apple will also begin creating differentiation between iPhone 15 Pro Max and iPhone 15 Pro, using a precise product segmentation strategy to mature markets to generate more sales/profits.”
This differentiation may be achieved by offering different features for each device in the iPhone 15 lineup, providing additional reasons to upsell iPhone models next year. The only differences between iPhone 14 and 14 Plus and iPhone 14 Pro and iPhone 14 Pro Max are display size and battery life.