According to Bloomberg’s Mark Gurman reports, Apple plans to overhaul the Apple TV app with a tvOS update this December, with plans to integrate the Apple TV + streaming service and separate movie and TV show purchase options.
Apple plans to remove the separate “Apple TV” app for renting and buying TV shows and movies in order to drive users to the Apple TV app.
In addition, the Movies and TV Shows section will be removed from the iTunes Store app on iPhones and iPads.
Apple wants to direct users to the Apple TV app, which integrates movies and TV shows, Apple TV+ streaming content, and already offers a variety of third-party channels to meet users’ subscription needs.
Apple plans to make the Apple TV app a “hub” for streaming content after the integration and Gurman said the redesigned app will have a side panel on the left side that can be used to navigate between different video categories.
The updated navigation should make the TV app less confusing for consumers, making it clearer which content comes from Apple and which requires a separate subscription.
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