YouTuber Brian Tong was recently invited to participate in a special tour. Accompanied by Apple’s Senior Vice President of Global Marketing Greg Joswiak and many other executives, he took a golf cart tour of the Apple Park headquarters. The core content of this garden tour is “The Current Situation of iPhone”, covering many topics such as iPhone camera and artificial intelligence.
It is noted that Apple executives participating in the event include:
Kainann Drance, Vice President of Product Marketing, iPhone
Alok Desphande, Head of Camera Software Engineering
Anand Shimpi, Head of Hardware Technology Department
Della Huff, Head of Product Marketing, Photo and Camera
There are some interesting bits of information revealed in the video, one of which is Shimpi talking about Apple’s artificial intelligence plans: “We have been using artificial intelligence for some first-party functions, by understanding the scene, configuring camera parameters and ultimately improving imaging quality. play a role. In addition, developers have also begun to apply technologies such as Stable Diffusion and large language models to the device. Although I can’t reveal the future, but as Tim Cook said, we have some exciting things Coming soon, from a software and hardware perspective, our advantages are very clear.”
When asked if the iPhone had “stagnated,” Joswiak said: “Every time I think the iPhone is perfect and can’t be improved, we always have a talented team come up with ways to make it even better. Well, even far beyond expectations. The new generation of iPhone 15 is a perfect example. Just take the camera as an example. Compared with the iPhone 14 Pro, the camera of iPhone 15 Pro has a significant leap forward, and it is far beyond the level of a few years ago. Think about it. Think about the iPhone 11, which was a product five years ago, and the current iPhone has far surpassed it. The camera is so important because people use it to capture every moment in their daily life. Social media is important, but the role of the camera is absolutely It’s not just that. The iPhone 15 Pro has a main camera of up to 48 million pixels. The Pro version provides 3x optical zoom, and the Pro Max has 5x optical zoom. Computational photography technology makes the quality of photos even better, and these photos will become part of our lives. Memories last forever, so great picture quality is crucial. However, what excites me the most is the video shooting capabilities. We’re incredibly proud of what the iPhone has accomplished with video shooting. Frankly, we don’t compare other smartphones to not as competitors, but as professional cameras as benchmarks. We are constantly working hard to narrow the gap and strive to create excellent quality that is comparable to professional cameras and iPhone 15 Pro and Pro Max are an important step for us to take video shooting. His abilities are absolutely outstanding.”
