Apple’s 2023 fourth fiscal quarter report conference call held today, CEO Cook was asked about artificial intelligence (AI)-related issues and revealed some details.
If you look carefully at what we do in terms of AI and machine learning, and how we use them, these are the "foundational technologies" that are integral to every product we produce.
For example, our iOS 17 includes features such as personal voice and real-time voicemail, and AI is the core of these features. You can also learn more about a range of "life-saving" features on your watch and phone, such as fall detection, car accident detection and EKG on your watch. Without AI, these capabilities would not be possible.
Artificial intelligence and machine learning are used behind these functions, but we do not deliberately use the words "AI" to promote them because in our promotion we hope to bring more valuable functions to them from the perspective of consumers.
We're already working on generative AI, but I'm not going to go into detail. What you can be sure of is that we are investing considerable capital and we will do it responsibly. Over time, you'll see products with these technologies at their core improve.Bloomberg reported last month that Apple is quietly catching up with competitors in the AI field. On the one hand, it has increased AI-related recruitment efforts, and on the other hand, it has also accelerated its growth through mergers and acquisitions of start-up companies. AI technology has matured and been implemented, and large language models have been developed internally.
In addition, Bloomberg’s Mark Gurman mentioned in a Power On newsletter last month that the “smarter” Siri assistant will not be ready until next year at the earliest, and there are still people within Apple who are worried about this technology. , and it may take longer for Apple’s AI capabilities to become widespread across its product line.
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