Market research firm Strategy Analytics released a report predicting Bluetooth TWS headsets will grow in 2022 and 2023.
SA believes that Apple will continue to lead the TWS market, but will continue to lose market share due to inflation. In addition, the epidemic has led to reduced investment, reduced human capital and a global supply chain withdrawal, all of which inhibit the potential long-term growth of the TWS headset market.
According to the report, India is the fastest growing country region in the TWS market and will surpass the Western European market by 2022 and the North American market by 2023.
Analysts believe that Apple, Xiaomi, Realme, JBL, Vivo, OPPO, Samsung and other major manufacturers will face the risk of a shrinking share of Bluetooth devices, Apple is expected to remain the leading TWS headset market.
Canalys’s latest statistics show that in the second quarter of 2022, global personal intelligent audio equipment shipments reached 98.1 million units, a year-on-year decrease of 1.7%.
As the world’s third-largest market for personal smart audio devices, India bucked the trend this quarter, with shipments up 55.0%, the report noted. But India’s gains were not enough to offset the overall decline in global markets, which fell 1% in the U.S. and 13% in China. TWS was the only personal smart audio device category to grow, increasing 8% to 63 million units.
The top five TWS shipments in the second quarter of 2022 are Apple (27.8%), Samsung (9.3%), Xiaomi (5.3%), boAt (5.2%), and Skullcandy (4.1%).
Canalys said that Indian consumers are rapidly turning to TWS, resulting in the growth of wireless neck-mounted headset categories to 11.1%. TWS’s shipments in India increased by 217.9%to 7 million units, accounting for 11%of the global market share, a record high. Boat leads India’s TWS market with a market share of 47%, and Noise and OPPO (including OnePlus) are among the top three, both of which have achieved three-digit growth, 508% and 583%, respectively.