The Apple App Store is offering developers more ways to promote their applications. It is being more ads on the store, this will help increase the popularity of applications listed on it. This will also help developers earn more money from their applications available in the Apple ecosystem.
Before now, there were a few ways applications on the Apple App Store get advertised. The first is through the ads users see once they search for an application. The second way is via ads on the search result page after the user has searched for an application.
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These methods of displaying application ads aren’t so effective for developers. This is because most users come to the Apple App Store with a specific thing to search for and don’t might see developer app ads. But the new feature brings ads closer to the user than ever before.
The first new ad offering will be visible in the “Today tab” on the store’s home page. The second like it will come under the “you might like” section of the store. Both areas will get the attention of users scrolling through the Store in search of new applications to try out.
These new ad offerings despite being new will still adhere to the Apple privacy policies. This means that the ads will not become pests to users, especially those who have the “personalized ads” setting on. The applications as well to use this ad offering will go through Apple’s scrutiny for applications on its store.
