Apple has announced that starting this July, it will adjust the Today tab on the App Store to adopt a more compact look for ads that no longer require scrolling to be fully visible.
The new ad format will include the app’s icon, name and subtitle, as well as the “Ads” tab and “Get” button.
Apple says the new version of the ads will need to run on iOS 16.4 and later versions of the iPhone, and will not present ads on the Today tab in iOS 16.3 and earlier versions. Existing ad owners will not need to do anything and will automatically switch to the new view in July.
Apple said the ads will no longer have custom graphics that can speed up the approval process for the compact format, and that the new compact format is more effective in distinguishing them from existing non-sponsored content. it.com attaches the official Apple adjustment instructions here, and interested users can click to read them.
