According to reports, recently, a European Union agency spent 387,000 euros ($407,000, about 2.856 million yuan) to hold a 24-hour promotional event in the metaverse, but a media reporter who attended the event, Vince Chadwick, described the scene of the metaverse event was cold, few participants. The event was described by Vince Chadwick, a media reporter who attended the event, as a cold, unattended event.
The event, which took place last week, was essentially a relaxed “beach party” within the metaverse, with music and various entertainment, and the theme of the event was to launch and promote the EU’s “Global Gateway” strategy. Gateway.)
The event, held in virtual reality, was an expensive one, and when it was first announced in October, it raised questions among EU employees.
Some of the earliest comments from EU employees about the €387,000 event included “disappointing, embarrassing” and even “digital garbage.
The EU body said the campaign was chosen to be held within the meta-universe to target young people between the ages of 18 and 35, a group keen on social media tools (such as short-form video platform TikTok and mobile platform Instagram) and traditionally less enthusiastic about participating in political campaigns.
What amounted to an online video campaign turned out to be a virtual reality event, but now it seems that the EU did not achieve its goal of sending a message to the young population.
The European Union’s International Partnership, which organized the event, introduced it on social media by welcoming everyone to the Global Gateway strategic platform, a shareable digital platform where people can make new friends, think about and discuss topical global issues, and make a difference to This is a shared digital platform where people can make new friends, think about and discuss topical global issues, and make a difference to the future we all share.
Chadwick, the aforementioned journalist who participated in the metaverse event, described his experience via social media, saying that only five people other than himself participated in the event.
Chadwick and the other participants were bored, they talked to each other and none of them knew exactly what the event was going to do.
Chadwick asked another participant if they were mistaken about the date of the event (because it was so cold). Another participant said that the so-called live concert was the same DJ playing the same song on a loop.
About an hour after the event started, everyone else had left the venue, leaving Chadwick alone.
The so-called “EU Global Gateway Strategy” reportedly aims to raise about 300 billion euros by 2027 to help the world gradually return to normal after the epidemic’s impact.
The EU has yet to comment on this embarrassing launch.
It should be noted that this EU campaign is not the “only embarrassment” for the metaverse concept. Several years ago, the American social media giant Meta and its head Mark Zuckerberg launched the metaverse concept around the world, but the implementation of the concept did not go well, and Meta’s metaverse division has accumulated a loss of $30.7 billion in funding, so Mark Zuckerberg announced massive layoffs at Meta. Against the backdrop of this harsh reality, the Meta Universe concept has been criticized and questioned in a new round around the world.
The latest quarterly earnings data shows that Zuckerberg is increasing the stakes on the metaverse concept, which is widely questioned, making investors “feel even more disgusted” with Zuckerberg’s metaverse plan.
