According to Bloomberg, Amazon will close its Amazon Style clothing store next week. Bloomberg claimed that this marks the latest major change in the company’s retail strategy.
Amazon opened an Amazon-style clothing store in May 2022. The store mainly sells fashion brands such as Levi’s, Tommy Hilfiger, Champion, and Calvin Klein, and focuses on using algorithms to recommend clothing matching for customers.
▲ Source: Bloomberg
It is reported that each fitting room in the Amazon Style store is equipped with a touch screen. Customers only need to click on the large screen to select styles and sizes. The selected clothes will be sent directly to the fitting room. Amazon Style store employees claim to provide customers with a comprehensive service throughout the entire process. It provides a one-stop service and allows customers to select the products they want to try on the App in advance, and then notifies customers after the products are delivered to the physical store, effectively reducing the return rate of online shopping.
Amazon spokesperson Kristen Kish said in a statement After careful consideration, we have decided to close two Amazon-style physical retail stores to focus on our online fashion shopping experience, where we will provide new and exciting products at great prices. choices and introducing innovative technologies to meet the needs of every customer. We are working closely with affected employees to help them find new positions within Amazon.
The spokesperson also declared that physical retail remains an important part of Amazon’s business and Amazon will continue to invest in growing our grocery business, which includes Amazon Fresh, Whole Foods Market, Amazon Go and third-party partners.
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