The Prime Video app on Apple TV 4K added support for Dolby Vision a few days ago, but Amazon withdrew that support today and went back up to HDR10.
Apple TV 4K owners were ecstatic when they discovered earlier this week that the first four episode markers for The Rings of Power in the Prime Video app support Dolby Vision.
However, a day after adding the mark, Amazon withdrew the mark, and now “Lord of the Rings: The Ring of Power” is back to HDR10. HDR10 is initiated by Samsung and is a competitor of Dolby Vision.
The HDR10 Media Profile (commonly referred to as HDR10) is an open high dynamic range video standard announced by the Consumer Technology Association on August 27, 2015. It is the most widely used HDR format.
HDR10 is not backward compatible with SDR. It includes HDR static metadata, but not dynamic metadata. It does not provide the ability to optimize content for consumer display capabilities based on the intent of the content creator.
Amazon has been a supporter of Samsung’s HDR10 standard for the past few years, though the company offered Dolby Vision versions of some TV series last September. However, only FireTV devices support Dolby Vision, so Apple TV 4K owners will be very excited to see the Dolby Vision logo on Prime Video these days.
The Apple TV 4K has supported Dolby Vision since 2017 and added the HDR10+ standard with the 2022 model launched last year. The addition of HDR10+ to the latest device has been welcomed by Apple TV users due to Samsung’s dominance as a TV maker and the format favored by most of the top streaming services.