As Cadillac’s first electric car, the Lyriq bears the brand’s high expectations, and in terms of customer service and research, Cadillac is not going out of its way to allow owners to “trade-in” their private data for money. According to reports, as early as late June, there is news that Cadillac will provide selected customers with a discount of $ 5,500, the specific content of the agreement was not disclosed.
However, media reports indicate that Cadillac is making this offer available to customers who are willing to sign a confidentiality agreement and agree to allow Cadillac to track their usage.
The report said, “Cadillac hired a small group of early customers who agreed to share information about their vehicles and customer behavior, and Cadillac will use those experiences to enhance the experience for all customers.”
Officials revealed that there are 20 participants in the program, but would not say how they were selected, most of whom live in major cities like New York, Los Angeles and Detroit.
Cadillac’s program has been praised by many professionals, with some experts saying that the data collected by testing the experience of the vehicles in actual use with customers rather than employees is more realistic and more helpful in identifying potential problems that may exist in the vehicles.
In addition, GM paid a certain amount of money to buy these owners’ car data instead of secretly collecting it in secret, also expressed respect and compensation for these owners, which provides a good example for other car companies to engage in similar data collection work afterward.
