During the Tokyo Game Show held last month, Japanese Twitter blogger Genki communicated with Phil Spencer, head of the Xbox department, and revealed Xbox’s goal of entering the Japanese market. The blogger released part of the conversation on the 13th.
At TGS (Tokyo Game Show), I asked Phil Spencer if he plans to build more studios in Japan, or just focus on relationships with publishers.
He told me they wanted to expand their studio in Japan, but that wasn't all. They hope to expand their business "in other forms."
Tech4gamers analyzed that Spencer’s ambition in Japan is not just to establish a studio, Microsoft’s goal is “comprehensive expansion.”
In September this year, a batch of documents related to Microsoft’s acquisition of Activision Blizzard were disclosed. One of the testimonies involved Xbox director Spencer’s remarks about the acquisition of Nintendo and V. The email was dated August 2020, when Microsoft had not yet Officially acquired Zenimax (Company B). The content of this email shows that Spencer believes that Microsoft is the most likely American company to cooperate with Nintendo, which mentions that Nintendo’s Board of Directors (BoD) was actively promoting the appreciation of the company’s stock at the time.
Separately, in an email written by Xbox Game Studios Matt Booty and disclosed in June this year, Matt Booty encouraged Tim Stuart to invest heavily in buying game content so that the company could compete with Sony through subscription services.
The article mentioned: “We (Microsoft) are in a very unique position to be able to put Sony out of business. We (Microsoft) can spend $2 billion or $3 billion in 2020 to avoid competitors taking the lead in services in the future. , so it is very worthwhile to spend money to stop Sony, Google, Tencent, and Amazon, and make Microsoft the Disney of the gaming industry.”
According to previous reports, Spencer said in an interview during the Tokyo Game Show that Microsoft Game Studio also has Japanese creators. Although the specific information cannot be disclosed yet, they are working with a series of developers to create new games. Our development environment for games, both first-party and third-party, is always growing, so you can look forward to Japanese-style games on our platform in the future. “
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