Market research organization CIRP recently released a report that the appeal of Apple iPhones to Android users in the US market has begun to decline. After experiencing a peak of 15% in 2022, it will begin to decline in 2023.
So among the 13% of users who switched from Android, which iPhone model do they most like to switch to? The answer is iPhone 14 and iPhone 14 Plus.
According to the latest US new iPhone purchase data released by CIRP, the most popular model is iPhone 14/Plus, with 26% of Android users choosing iPhone 14/Plus during 2023. The screenshots is as follows:
Following closely behind is the iPhone 14 Pro/Max, accounting for 25% of users who converted from Android. This shows that users who have switched from the Android camp have little interest in buying Apple’s latest and greatest products.
What’s more interesting is that when it comes to choosing entry-level iPhone models, the proportion of Android users who will buy iPhone SE or iPhone 12 in 2023 is 10% and 8%, which is 2 times that of native iPhone users.
