According to the latest report released by market research agency Counterpoint Research, India’s smartphone shipments in the second quarter of 2023 fell by 3% year-on-year, which has declined for four consecutive quarters, but the decline has continued to narrow.
However, India’s high-end smartphone market has rebounded significantly, growing 112% year-on-year in the second quarter, contributing a record 17% to overall shipments.
In terms of brands, the summary is as follows:
Samsung has maintained its leading position for 3 consecutive quarters, with a market share of 18%. In the high-end phone market priced at more than 30,000 rupees, driven by models such as the Galaxy Z Flip3, Galaxy S21 FE, and Samsung Finance +, Samsung surpassed Apple with a 34% share.
However, in the ultra-high-end market that sells for more than 45,000 rupees, Apple continues to lead with a 59% share, and India has now become Apple’s fifth largest market.
Vivo ranks second in the overall market in India and is the only brand in the top five with year-on-year growth.
Vivo’s growth was attributed to a strong offline business, online growth of its sub-brand iQOO, and a wide range of models covering a wide range of price points.
OPPO has been expanding its shipments in the high-end segment, with a particular focus on the mid-to-high-end segment (INR 20,000-30,000), demonstrating its strategy to meet diverse consumer needs.
OPPO is the top brand in this segment with a 21% market share. OnePlus was the fastest-growing brand in the Indian smartphone market in the second quarter, growing 68% year-on-year.