According to the latest report released by TrendForce, affected by the global economic downturn, global smartwatch shipments are estimated to be 130 million units in 2023. Apple leads with over 30% share, followed by Samsung (nearly 10%), Huawei, Garmin, Fitbit, and others.
The report believes that major smartwatch manufacturers such as Apple, Samsung and Huawei will adopt a more conservative R&D approach in the face of many uncertainties. Although they will continue to innovate and launch new products, their design concepts are more inclined to incremental upgrades.
These manufacturers will launch high-end watch models more carefully, and some manufacturers may get involved in other smart wearable devices, but these new devices face challenges in data analysis, application integration and market maturity.
Reports say that while manufacturers such as Apple, Samsung and Huawei will not upgrade processor performance at this stage, they will actively use AI technology to bring improvements, achieve more accurate measurements by fine-tuning sensor data, or dynamically adjust chip performance and battery life.
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